Mark brooks online dating
This comes at a time when an increasing number of Americans are trying to find partners online.
According to the Pew Research Center, 15 percent of Americans have used online dating sites or mobile apps, compared with 11 percent in 2013.
This Valentine's Day, fewer singles searching for love are tethered to laptops or those other technological relics: desktops.
Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.
The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.
Just ask Mark Brooks, who has worked in and around the industry for two decades.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.
Spark Network’s revenues fell nearly 22 percent from 2014 to 2015.
"There are about 4,500 online dating companies, according to a report by the market research company IBISWorld, but the majority are tiny.
Online dating has grown in popularity to the point where there is almost no social stigma attached to it.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.
Melissa Arseniuk, 30, isn't leaving her dating life to chance.
She's a paying member of the dating website How About We and also uses the mobile app Singles Around Me.
It is one of the biggest dating sites with over 90 million registered users across the globe. OKCupid is one of the most popular dating sites and is free to sign up initially.Tags: Adult Dating, affair dating, sex dating